Type & year
Business Papers · 2026
Business Papers · 2026 · Platforms & Retail · Methods & Practice
Retail platform analytics: Practice, literature, and future research
Meng Li, Tao Li, Lili Yu
Production and Operations Management 35(1), 69–86
Summary
This review organizes retail-platform analytics around demand-side management, supply-side management, and matching. It connects current platform practices with the operations literature and proposes research questions, data sources, and analytical directions for future work.
Record
Research theme
Platforms & Retail · Methods & Practice
Publication
Production and Operations Management 35(1), 69–86
Suggested citation
Meng Li, Tao Li, Lili Yu (2026). Retail platform analytics: Practice, literature, and future research. Production and Operations Management 35(1), 69–86.