Type & year
Business Papers · 2026
Business Papers · 2026 · Behavioral Operations · Supply Chains
Newsvendors with customer referrals
Meng Li
Production and Operations Management 35(1), 122–128
Summary
A two-period newsvendor model studies demand created by referrals from prior customers. The analysis characterizes optimal inventory and the value of referral programs, showing that referrals are especially attractive for firms selling nonperishable products.
Record
Research theme
Behavioral Operations · Supply Chains
Publication
Production and Operations Management 35(1), 122–128
Suggested citation
Meng Li (2026). Newsvendors with customer referrals. Production and Operations Management 35(1), 122–128.