Type & year
Business Papers · 2019
Business Papers · 2019 · Behavioral Operations
Incumbent repositioning with decision biases
Xianjin Du, Meng Li, Brian Wu
Strategic Management Journal 40(12), 1984–2010
Summary
This study develops a strategic model of incumbent responses to entry when repositioning is costly and decision makers are biased. Repositioning costs and biased beliefs alter equilibrium strategies, competitive dynamics, and the profits of incumbents and entrants.
Record
Research theme
Behavioral Operations
Publication
Strategic Management Journal 40(12), 1984–2010
Suggested citation
Xianjin Du, Meng Li, Brian Wu (2019). Incumbent repositioning with decision biases. Strategic Management Journal 40(12), 1984–2010.